Allyson Johnson

Pieces of my Mind

Archive for the tag “publishing journey”

The Publishing Journey – Step 14 – Publicity – Starting on the Back Foot

End of September. My book is due out the second week of November. Plenty of time to solicit appearances at local libraries, local bookstores, meetings of local organizations, right?

Nope. Turns out I’m starting on the back foot. The leading bookstore in the area says “We’re booked for the next nine months.” An organization which is likely to be interested in my book’s development says “We have our whole membership year of meetings already filled in.” A local library says “Must schedule at least six months in advance.”

Even if there is no pre-pub period for applications. two other local libraries ask me for references, places where I have done presentations before, lists of presentations I have done at their location in particular. Talk about a Catch-22 – In order to be approved for a presentation one must have already done a presentation. Ugh.

I did catch one break – my Garden Club staged a book event – it started out as “Bring your Favorite Garden Book and talk about it”, but as several members had published non-garden-related books or had books they loved and wanted to present, the event broadened, and I was invited to talk about my soon-to-be-published novel. I had my Advance Reader Copies to show off, read a short excerpt to warm applause, and distributed my brand-new bookmarks to all who would take one. Felt great!

Another break: A fellow author was asked to be on a panel of local writers and whether she knew any others who might participate – she gave them my name! Hoping to be called.

Here I sit – list of interview questions in hand, ready to discuss my publishing journey, what drove me to write Three Lives, historical background… all dressed up and nowhere to go.

The Publishing Journey – Step 13 – Swag?

“You’ve got to have something to hand out at book fairs and conferences and book clubs, something that people can use and each time they use it think of buying your book!” This is a bit of advice I received from the more experienced authors in my group of writers. But what should it be? A tote bag? A pen? A badge? Oooooh, pricey! I settled on a bookmark – appropriate, useful, and I could design my own by copying some of the ones I had received myself. (see samples below).

Design my own. Hmmm. I went on line and found Print Place, which offered the tools needed to design all sorts of printed items, including a variety of bookmarks.

I’ve designed more than a few photo books. I thought I could throw together a bookmark with little trouble, given the excellent tools available on Print Place’s online site.

I was wrong. I made mistakes. Then I made mistakes while fixing the first mistakes. Words appeared which I had meant to over-write. Words disappeared from the second set of proofs which had been set perfectly in the first set.

I kept rejecting the proof samples sent to me. I accidentally sent up a new job entirely rather than sending the corrections to the old job number, and risked being charged twice. The Customer Service Princess (Princess was her actual name or title, per the email) assured me that my corrected version was the one in the print queue, but the proofs sent to me continued to show errors. (Can you see the problem in the proof at right?

Finally, it all came together. The bad job was cancelled. The final proof was correct.

And they arrived, and look wonderful. If you leave me a note, I’ll send you one!

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